What Makes An Effective Advertising Jingle

It used to be that effective advertising jingles had to be short and they must rhyme. Psychologists who studied the brain believed there must be a strong emotional connection to the jingle for it to stick. Later, pop artists would add the product to a song using "earworms": melodic, easy to remember, hooks. These earworms make it hard for a jingle to "get out of your head" once it's there. They were usually short (could be the chorus of a song).

Advertising as a whole used to represent qualities of the product that the consumer would like addressed: a detergent getting the clothes clean, toothpaste whitening teeth or freshening breath, tanning products tanning the person or protecting them from sunburn. These values seem dated.

Now jingles have to represent a value or a lifestyle for anyone to even listen or watch the commercial. Detergents bring in the outdoors, toothpaste gives you sex-appeal, tanning products makes skin look healthier (or sexier), beers bring in the friends. The values represented today are more sex, youth, career, or party driven.